A website having easily navigable information architecture is not only user-friendly but also search engine friendly. Information architecture is one of the most fundamental bare bones of a great website. Search engine optimization is not only about performing keyword analysis, evaluating content quality and maintaining link popularity. Building easily crawlable and indexable information architecture to push up the search engine ranking of a website is another primary purpose of search engine optimization. Some free tools are there to make the task of creating an effective information architecture cost efficient.
Wonder Wheel is a powerful search refinement tool that is available free in the store of Google. It drills deeper into search queries on a topic to help you find our derivatives of keywords that a website’s content is supposed to be optimized with. Using this tool, you can improve the content categories of your website and their structure to make it effective for search engine spiders.
Keyword Map is a keyword searching tool as evident from its name. With this tool, you can evaluate the popularity of search phrases that are associated with the field that your website belongs to. It helps you determine keywords that are sure to fetch traffic in bulk for your website. This free tool presents the keywords that you are in quest of, in a graphical format consisting of two strings. One contains the terms that are related to your website and another contains the terms that relate to your search phrases.
Free Keyword Niche Finder is another free tool for the use of SEO experts. Its usability is to help you create a list of the most relevant and popular keywords for your website. Using the tool, you can discover interesting keyword niches and target them for the enhanced SERP ranking of your website. It is a great help for search engine marketers who target specific keywords to promote websites.
A free browser-based information architecture tool of immense importance is WriteMaps. The basic application of the tool is to create, edit as well as share the sitemap of your website online. The chief upside of WriteMaps is that you can work on the centralized version of a sitemap. it comes with a simple user interface so that you can move as well as visualize the URL routes and file paths to check the search engine ranking relevance of your website.
